Maddy Savage | Journalist, Presenter, Moderator
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Working as a BBC staff journalist in London for a decade, Maddy reported for UK and global TV news programmes and anchored BBC World Service radio shows reaching 50 million people a week. Based in Stockholm since 2014, she is now a freelance foreign correspondent for media including BBC, NPR, Monocle and The Huffington Post. Maddy’s focus is business, innovation and lifestyle trends, although she also covers breaking news. Voted one of the 100 most impactful and influential figures in the Nordic startup scene, Maddy has produced and presented three seasons of The Stockholmer Podcast, interviewing the Swedish capital’s most inspiring entrepreneurs. She regularly works as a moderator at some of the region’s most prominent tech and media events.



Why do so many young Swedes live alone?

Swedes typically stop living with their parents earlier than anywhere else in Europe.

BBC / video /text

Sweden’s surprising rule for time off

The country’s unique leave of absence system helps workers launch their own business. Can it be replicated elsewhere?

BBC / article

The Swedes getting microchips inserted

Why are thousands of Swedes getting microchips?

NPR / radio / text

Do pregnancy prevention apps work?

There’s a debate over contraception apps in Sweden after women spoke out about unwanted pregnancies.

BBC / video

Inside Sweden’s second hand shopping mall

Everything inside this shopping centre is sustainable or recycled.

HUFF POST / text

Foot on the Gas

Alain Visser, CEO of Gothenburg-based car-subscription company Lynk & Co wants to transform mobility.

MONOCLE / article

The startup rescuing Sweden’s leftover food

Karma is on a mission to rescue Sweden’s leftover meals.


The bridge between two nations

This brooding Nordic Noir backdrop has its own dramatic, twisting tale of innovation.

BBC / article / radio