ABOUT
Working as a BBC staff journalist in London for a decade, Maddy reported for UK and global TV news shows and anchored BBC World Service radio programmes reaching 50 million people a week. Since 2014, she’s been based in Stockholm, working as a freelance foreign correspondent and producer for media including the BBC, Times Radio, The Telegraph, NPR, Monocle, Time Out and HuffPost.
Maddy’s current reporting focusses on Nordic innovation, work and social trends and wellbeing. She has produced and presented several BBC radio documentaries including Meet the Neighbours, about solutions to loneliness. Maddy hosted three seasons of The Stockholmer Podcast, interviewing inspiring entrepreneurs. She was voted one of the 100 most impactful people in the Nordic startup scene and works as a moderator at tech and media events.
FEATURED WORK
How Swedes opened up about periods
The provocative and practical ways Swedes made menstruation less taboo.
BBC / podcast
Meet the neighbours
People living in this block of flats sign a contract to spend at least two hours a week together to tackle loneliness.
BBC / podcast
Making your stuff last longer
Sweden’s clever ways to persuade people to fix old things instead of throwing them away.
BBC / podcast
Why Swedes only eat candy on Saturdays
Sweden’s weekly sweets tradition has a murky past. It’s linked to unethical experiments on hospital patients.
BBC / video
Why is Finland building with wood again?
Could building more homes and offices out of wood instead of concrete help tackle climate change?
BBC / podcast
Inside Sweden’s second hand shopping mall
Everything inside this shopping centre is sustainable or recycled.
HuffPost / article
Violent partners: Iceland’s strategy
Iceland is pioneering a new approach to tackle domestic violence.
BBC / podcast
Foot on the Gas
Alain Visser, CEO of Gothenburg-based car-subscription company Lynk & Co wants to transform mobility.
