ABOUT
Working as a BBC staff journalist in London for a decade, Maddy reported for UK and global TV news shows and anchored BBC World Service radio shows reaching 50 million people a week. Based in Stockholm since 2014, she is now a freelance foreign correspondent for media including BBC News, BBC Worklife, The Times, The Telegraph, NPR, Monocle and The Huffington Post.
Maddy’s focus is Nordic business, innovation and lifestyle trends. In 2020 she produced and presented the BBC documentary Meet the Neighbours, about solutions to loneliness in Sweden. Maddy has also hosted three seasons of The Stockholmer Podcast for Acast, interviewing inspiring entrepreneurs in the Swedish capital. She was voted one of the 100 most impactful people in the Nordic startup scene and works as a moderator at tech and media events across the region.
FEATURED WORK
Meet the neighbours documentary
People living in this block of flats sign a contract to spend at least two hours a week together to tackle loneliness.
BBC / podcast
Sweden’s unusual coronavirus strategy
Sweden’s strategy to keep large parts of society open is widely backed by the public, but not all virologists are convinced.
BBC / article
The Swedes getting microchips inserted
Why are thousands of Swedes getting microchips?
NPR / radio / text
Do pregnancy prevention apps work?
There’s a debate over contraception apps in Sweden after women spoke out about unwanted pregnancies.
BBC / video
Inside Sweden’s second hand shopping mall
Everything inside this shopping centre is sustainable or recycled.
HUFF POST / text
Foot on the Gas
Alain Visser, CEO of Gothenburg-based car-subscription company Lynk & Co wants to transform mobility.
MONOCLE / article
The startup rescuing Sweden’s leftover food
Karma is on a mission to rescue Sweden’s leftover meals.
THE STOCKHOLMER / podcast
The bridge between two nations
This brooding Nordic Noir backdrop has its own dramatic, twisting tale of innovation.
