Maddy Savage is an award-winning British journalist who enjoyed a decade-long BBC career in London before relocating to Stockholm in 2014, after falling in love with Scandinavia during a number of reporting assignments.
Since starting out on the BBC Journalism Trainee Scheme at the age of 21, Maddy has covered stories from more than a dozen countries for flagship UK and global BBC programmes including Today, The News at Ten, Breakfast and Newshour, as well as producing text and video content for BBC.com. Between 2011 and 2014, Maddy was an anchor for BBC World Service programme The Newsroom — reaching more than 50 million people a week. She earlier did a five-year stint as a reporter and newsreader for the youth news show Newsbeat.
Since going freelance, Maddy has concentrated on her passion for feature reporting, working for international media including BBC, NPR, Monocle and The Huffington Post, with a focus on Swedish business, current affairs and lifestyle trends. In 2020 she produced and presented the BBC documentary Meet the Neighbours, about solutions to loneliness in Sweden. Between 2014 and 2016 she was Editor of The Local Sweden.
Maddy has hosted three seasons of The Stockholmer Podcast, showcasing inspiring creatives and entrepreneurs, and her interest in startups has led her to moderate panel discussions at some of Europe’s most prominent tech and media events. She has been voted one of the 100 most impactful and influential people in the Nordic startup scene.
Supporting diversity is one of Maddy’s core values. She is state-school educated, was the first in her family to go to university and got into the BBC without any prior connections. Maddy is happy to be contacted by anyone looking to break into the media industry or develop their career as a freelancer.